Category Archives: Sports News

Empowerment, our never ending relay.

Looking back at my upbringing, gender discrimination was a fact I didn’t have to contend with; after all we outnumbered the males 8 to 2 in my father’s house. The 8 of us children 7 girls and one boy learnt to share and work for things early enough, we were all sat in elevated positions…
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Can Kenyan Rugby truly come of Age?

Can Kenyan Rugby Truly Come of Age? - by Grace Kiraguri Over the last 18 months, Kenyan rugby has been going through triumphs and tribulations. While it remains one of the disciplines in Kenya’s sporting scene attracting sponsors, it has had serious lows with poor performances in the IRB series, delayed remuneration of players, as…
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Sports Sponsorship in Kenya:

Sports Sponsorship in Kenya - by Grace Kiraguri In the last few weeks, Kenyan sport has seen thawing by corporate firms in sponsoring Kenyan sports. Earlier this year, two major corporates had withdrawn their sponsorship monies citing among other misuse of funds, fraud and mismanagement of sports organizations. While these issues still plague a number…
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Winning is all In The Mind!

For the last couple of months, the Kenyan sporting scene has been treated to rare phenomenon - our sports men and women excelling at the global stage and in uncharted territories. To start with Kenya’s national women’s volleyball team has shown that with great will power and grit, you can exceed the wildest of dreams.…
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Grace Kiraguri to serve on African Sports Business Association (ASBA) Executive Board

Icon Sports Marketing Managing Director, Grace Kiraguri, has been invited to serve on the Executive Board of The African Sports Business Association (ASBA). ASBA creates sustainable partnerships between global universities and business schools and universities in Africa to develop sports business degrees and MBAs for African students with the support of global sports brands. Read More
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