Corporate Hospitality

Sports Marketing: a form of marketing where the services offered to a company seek to build and/or enhance brand awareness to a targeted group of consumers using sporting events: teams; or personalities. Successful forms of this Marketing subsequently allow the company to associate its brand with the excitement and enjoyment derived from that sports event.

Many companies that sponsor sports events use Corporate Hospitality to provide a platform to host and fete their existing, as well as potential clients, in a social environment – free from the formal dress-codes of corporate life.

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