As part of the 80th celebrations Karen Country Club hosted the inaugural Karen Masters Golf Tournament – a European PGA Challenge Tour sanctioned event – with Kenya’s largest bank, Kenya Commercial Bank (KCB) as title sponsors.
As Event Managers for the golf tournament played from Friday 17th – 19th March, Icon handled the areas of: Sponsorship; Event Logistics; PR & Media; Digital Marketing; and Branding.
As part of the innovation Icon Sports Marketing brought to the tournament was a Live Scoring platform – a first in Kenya’s golfing history! The live scoring allowed spectators to follow play on the LED leaderboard display on the club terrace. A feat that was very well received and appreciated.