Icon Sports Marketing selected to manage inaugural KCB Karen Masters

Icon Sports Marketing selected to manage inaugural KCB Karen Masters

As part of the 80th celebrations Karen Country Club hosted the inaugural Karen Masters Golf Tournament – a European PGA Challenge Tour sanctioned event – with Kenya’s largest bank, Kenya Commercial Bank (KCB) as title sponsors.

As Event Managers for the golf tournament played from Friday 17th – 19th March, Icon handled the areas of: Sponsorship; Event Logistics; PR & Media; Digital Marketing; and Branding.

Live Scoring:

As part of the innovation Icon Sports Marketing brought to the tournament was a Live Scoring platform – a first in Kenya’s golfing history! The live scoring allowed spectators to follow play on the LED leaderboard display on the club terrace. A feat that was very well received and appreciated.

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