Sports Leisure

Sports Marketing: a form of marketing where the services offered to a company seek to build and/or enhance brand awareness to a targeted group of consumers using sporting events: teams; or personalities. Successful forms of this Marketing subsequently allow the company to associate its brand with the excitement and enjoyment derived from that sports event.

For the fans – Sports is all about fun and enjoyment. Many corporates understand this and will go out of their way to reward both clients and staff with tickets to the events they sponsor, thus building on brand loyalty.

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